Havana, Cuba, Jan 19.- The strategies developed by Habanos SA to meet the high demand for the so-called best cigars in the world include the limited editions .
It was recently launched to the international market a new line of aged cigars belonging to two brands of the most recognized Habanos in the world: Montecristo Churchill and Romeo y Julieta Pirámides.
Another product with great success in sales is Hoyo de San Juan, belonging to the line Hoyo de Monterrey, a cigar that allows fans to enrich the range in larger sized calibers, poorly represented in the band so far.
Javier Terres Ercilla, Vice President of Development of the organization, said the introduction of new brands on the market, with high added value, will raise sales and consolidate the global prestige of the Cuban offer.
He added that despite the impact of the international financial crisis and the anti-smoking campaign in trade, preference by Cuban cigars remains among smokers.
Currently the world market is in the order of 400 million units, with the US as the largest consumer with 260-270 million, representing nearly 70 percent of the total, according to executives of Habanos SA .
That Cuban entity sells in over 150 nations the famous brands Cohiba, Romeo y Julieta, Montecristo, Partagas, H. Upmann and Hoyo de Monterrey, among others.(ACN)